Arne Strate is the General Secretary of the European Outdoor Group (EOG). The European Outdoor Group is an association that exists to represent the common interests of the European outdoor industry. The EOG was founded in 2003 by 19 of the world’s largest outdoor companies, who recognised the need for a cohesive, cross border approach to representation of the outdoor sector. Today the EOG has more than 100 members and continues to grow.
Arne Strate, joined the EOG in January 2016 and quickly established himself in the executive team, leading on key projects such as the process that led to the formation of the It’s Great Out There Coalition, extensive public affairs work, and managing the growth of the association’s membership and its expansion to embrace retailers, technology brands and, most recently, snowboard brand members. As EOG General Secretary, Strate lead the executive team, working closely with the EOG President, the EOG Board and association members.